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{{Quote|"Empowering a passionate community through innovation."|Monstercat Slogan}}
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[[File:20130616112740!Monstercat Logo-1-.png|thumb|220x220px|Monstercat Officical Logo]]
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[[File:Monstercat_Logo_Official_Large.png|thumb|150px|Monstercat Logo]]
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'''Monstercat''' (previously known as Monstercat Media) is an EDM record label based out of Vancouver, Canada.<ref name="djmag canada">{{cite web|url=http://issuu.com/djmagcanada/docs/dj_20mag_20canada_20issue_20feb_fin_c35b700c37e354?e=0/6931372|title=Mike Darlington: Channeling his inner Monstercat|author=Line Abrahamian|work=DJ Magazine Canada|date=February 2014|accessdate=26 May 2014}}</ref> Mike Darlington, CEO,<ref name="the frontliner">{{cite web|url=http://thefrontliner.com/interviews/labels/interview-monstercat-ceo-mike-darlington-37214|title=Monstercat CEO – Mike Darlington|work=The FrontLiner|date=8 November 2013|accessdate=26 May 2014}}</ref><ref>{{cite web|url=http://www.onlythebeat.com/interviews/2013/04/11/behind-the-beat-hellberg-interview/|title=Behind the Beat: Hellberg Interview|work=Only the Beat|date=11 April 2013|accessdate=26 May 2014}}</ref> and Ari Paunonen, COO, founded Monstercat in July 2011.<ref name="djmag canada" />
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'''Monstercat''' (previously ''Monstercat Media'') is an EDM record label based out of Vancouver, Canada.<ref name="djmag canada">{{cite web|url=http://issuu.com/djmagcanada/docs/dj_20mag_20canada_20issue_20feb_fin_c35b700c37e354?e=0/6931372|title=Mike Darlington: Channeling his inner Monstercat|author=Line Abrahamian|work=DJ Magazine Canada|date=February 2014|accessdate=26 May 2014}}</ref> [[Mike Darlington]], CEO,<ref name="the frontliner">{{cite web|url=http://thefrontliner.com/interviews/labels/interview-monstercat-ceo-mike-darlington-37214|title=Monstercat CEO – Mike Darlington|work=The FrontLiner|date=8 November 2013|accessdate=26 May 2014}}</ref><ref>{{cite web|url=http://www.onlythebeat.com/interviews/2013/04/11/behind-the-beat-hellberg-interview/|title=Behind the Beat: Hellberg Interview|work=Only the Beat|date=11 April 2013|accessdate=26 May 2014}}</ref> and [[Ari Paunonen]], COO, founded Monstercat in July 2011.<ref name="djmag canada" />
   
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Unlike other labels that sign artists to exclusive label deals, Monstercat signs their artists on a per-track basis, giving them full copyright to a song while still giving the artist freedom to release other productions where they see fit.<ref name="billboard">{{citeweb|url=http://www.billboard.com/articles/columns/code/6150380/monstercat-label-model-youtube-million-sales|title=The Monstercat Label Model: From YouTube Channel to One Million Record Sales|last=Medved|first=Matt|date=8 July 2014|publisher=Billboard|accessdate=11 July 2014}}</ref> Monstercat releases 3 new tracks per week on Mondays, Wednesdays, and Fridays with an hour-long podcast every Thursday. After a certain amount of releases - currently 30 - Monstercat bundles them into a compilation album. Remixes and multiple tracks from an Artist's EP are generally not included in each compilation.
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Unlike other labels that sign artists to exclusive label deals, Monstercat signs their artists on a per-track basis, giving them full copyright to a song while still giving the artist freedom to release other productions where they see fit.<ref>{{citeweb|url=http://www.billboard.com/articles/columns/code/6150380/monstercat-label-model-youtube-million-sales|title=The Monstercat Label Model: From YouTube Channel to One Million Record Sales|last=Medved|first=Matt|date=8 July 2014|publisher=Billboard|accessdate=11 July 2014}}</ref> Darlington and Paunonen created compilation albums to provide artists with a method of releasing their music and attempt to lessen the competitiveness between them.<ref>{{cite web|url=http://www.waterloochronicle.ca/news/thinking-of-the-possibilities/|title=Thinking of the possibilities|author=Bob Vrbanac|work=Waterloo Chronicle|date=17 September 2013|accessdate=26 May 2014}}</ref>
   
 
==History==
  
==History==
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===Founding===
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In July 2011, Mike Darlington (CEO) and Ari Paunonen created Monstercat as a YouTube channel.<ref name="djmag canada" /> Monstercat served as a medium for Darlington and Paunonen's friends to share and promote their music.<ref name="djmag canada" /><ref name="the frontliner" /><ref name="noise porn">{{cite web|url=http://www.noiseporn.com/2014/03/noiseporn-interviews-monstercat-ceo-mike-darlington/|title=Monstercat CEO Mike Darlington|author=Chelsea Perry|work=NoisePorn|date=10 March 2014|accessdate=26 May 2014}}</ref> Darlington and Paunonen created compilation albums to provide artists with a method of releasing their music and attempt to lessen the competitiveness between them.<ref name="djmag canada" /><ref name="waterloo chronicle">{{cite web|url=http://www.waterloochronicle.ca/news/thinking-of-the-possibilities/|title=Thinking of the possibilities|author=Bob Vrbanac|work=Waterloo Chronicle|date=17 September 2013|accessdate=26 May 2014}}</ref> The first song on the label was ''Dubstep Killed Rock n Roll'' by Ephixa on Monstercat's first album, ''"Launch Week"'', which features seven artists: Feint, Halo Nova (Now [[Varien]]), Stephen Walking, Ephixa, Neilio, Arion, and Going Quantum. Recent albums now feature upwards of 30 artists with an even larger variety of genres. <ref name="waterloo chronicle" />
  
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In July 2011, Mike Darlington (CEO) and Ari Paunonen created Monstercat as a YouTube channel.<ref name="djmag canada" /> and Paunonen's friends to share and promote their music.<ref name="djmag canada" /><ref name="the frontliner" /><ref name="noise porn">{{cite web|url=http://www.noiseporn.com/2014/03/noiseporn-interviews-monstercat-ceo-mike-darlington/|title=Monstercat CEO Mike Darlington|author=Chelsea Perry|work=NoisePorn|date=10 March 2014|accessdate=26 May 2014}}</ref>
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===Milestones===
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*The first single on the label was ''[[Dubstep Killed Rock 'n' Roll]]'' by Ephixa which was released on July 4, 2011.
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*In December 2011, Monstercat signed [[Krewella]],<ref name="djmag canada" /><ref name="the frontliner" /><ref name="noise porn" /> an American electronic dance music group from Chicago, Illinois; [[Killin' It|''Killin' It'']] being their first original song released by a label.<ref name="the frontliner" /><ref>{{cite web|url=http://articles.chicagotribune.com/2013-11-12/entertainment/chi-interview-krewella-returning-home-feeling-alive-20131112_1_krewella-trindl-band-members|title=Krewella returning home feeling 'Alive'|author=Luis Gomez|work=Chicago Tribune|date=12 November 2013|accessdate=26 May 2014}}</ref> Krewella later became an internationally recognised name, and brought attention to the growing label.
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*In June of 2014, Monstercat reached one million record sales. <ref>{{citeweb|url=http://www.billboard.com/articles/columns/code/6150380/monstercat-label-model-youtube-million-sales|title=The Monstercat Label Model: From YouTube Channel to One Million Record Sales|last=Medved|first=Matt|date=8 July 2014|publisher=Billboard|accessdate=11 July 2014}}</ref>
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*January 30, 2017, after the release of Saving Light, it has reached #1 on the Best of Trance List on Beatport; furthermore, reaching #1 across multiple digital stores. This has become the first Trance song to do this since over a decade ago. Because of the popularity of this song and having a large audience to Monstercat, Trance was confirmed/deemed to be revived. Sequentially, on the very last "A State of Trance" show of 2017, Saving Light was crowned as the Anthem of 2017, giving the song the Anthem status.
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*As of July 22, 2018, the Uncaged YouTube channel Mike Darlington and Ari Paunonen founded back in 2011 has grown to 6.9 million subscribers. The channel currently ranks 468th for total number of subscribers. <ref>https://www.youtube.com/user/MonstercatMedia</ref><ref>https://socialblade.com/youtube/user/monstercatmedia</ref>
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*As of July 22, 2018, the Instinct YouTube channel Mike Darlington founded in 2018 has grown to 139,600 subscribers. Still a fresh channel, it currently ranks 61,875th for total number of subscribers. The channel reached more than 40,000 subscribers before it's first released song, Didrick's ''[[Ready To Fly]]'' featuring Owl City's Adam Young on January 9, 2018. <ref>https://www.youtube.com/channel/UCp8OOssjSjGZRVYK6zWbNLg</ref><ref>https://socialblade.com/youtube/channel/UCp8OOssjSjGZRVYK6zWbNLg</ref>
   
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==Release Schedule==
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In December 2011 Monstercat signed [[Krewella]],<ref name="djmag canada" /><ref name="the frontliner" /><ref name="noise porn" /> an American electronic dance music group from Chicago, Illinois; "Killin' It" being their first original song released by a label.<ref name="the frontliner" /><ref>{{cite web|url=http://articles.chicagotribune.com/2013-11-12/entertainment/chi-interview-krewella-returning-home-feeling-alive-20131112_1_krewella-trindl-band-members|title=Krewella returning home feeling 'Alive'|author=Luis Gomez|work=Chicago Tribune|date=12 November 2013|accessdate=26 May 2014}}</ref> Monstercat promoted Krewella with social media campaigns and partnered with EDM YouTube promotional channels for a larger platform.<ref name="djmag canada" /> Their second song on Monstercat was a collaboration with Pegboard Nerds titled 'This is Not The End'. It was released in September 2013, but was only sold on Krewella's forthcoming album 'Get Wet' through Columbia Records.
  
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Originally, Monstercat released three new tracks per week on Mondays, Wednesdays, and Fridays with an hour-long podcast every Tuesday (entitled ''Call of the Wild'', previously ''Monstercat Podcast''). After thirty original singles, Monstercat unveiled a major collaboration of veteran Monstercat artists - these 31 songs and an album mix are then made into a compilation album.
   
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Recently, with the inclusion of ''Monstercat Instinct'', Monstercat uploads songs for Uncaged on Mondays and Thursdays, Instinct on Tuesdays and Fridays, and ''Call of the Wild'' is released every Wednesday. The number of songs released on a compilation album this year is 40 per album.
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In June of 2014, Monstercat reached one million record sales, and became the 11th most subscribed channel on YouTube<ref name="billboard">{{citeweb|url=http://www.billboard.com/articles/columns/code/6150380/monstercat-label-model-youtube-million-sales|title=The Monstercat Label Model: From YouTube Channel to One Million Record Sales|last=Medved|first=Matt|date=8 July 2014|publisher=Billboard|accessdate=11 July 2014}}</ref> in Canada. Since then, Monstercat has grown to become the largest YouTube channel in Canada and has broken into the Top 350 in the world. <ref name="rank">{{citeweb|url=http://socialblade.com/youtube/top/500/mostsubscribed|title=Top 500 Youtubers by Subscribed|publisher=Socialblade|accessdate=27 July 2014}}</ref>
  
   
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Monstercat released compilations numbering 001 through 030 from 2011 - 2017. In 2017, Monstercat changed the format of the compilation to ''Monstercat Uncaged'', and in 2018 they included ''Monstercat Instinct''.
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==References==
  
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{{reflist}}
  
   
 
==External Links==
  
==External Links==
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* Official Website - https://www.monstercat.com/
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* Q&A with Founder Mike Darlington - http://recess.is/blog/entrepreneurship/creating-digital-empire-qa-mike-darlington-ceo-monstercat/
   
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==References==
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[http://recess.is/blog/entrepreneurship/creating-digital-empire-qa-mike-darlington-ceo-monstercat/ Q&A with Mike Darlington]
  
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{{reflist}}
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[[Category:Canadian record labels]]
  
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[[Category:Record labels established in 2011]]
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[[Category:Monstercat Discography]]
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[[Category:Electronic music record labels]]
  
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[[Category:Drum and bass record labels]]
  
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[[Category:Dubstep record labels]]
  

Revision as of 18:20, 19 March 2019

“
"Empowering a passionate community through innovation."
 ”

– Monstercat Slogan

Monstercat Logo Official Large

Monstercat Logo

Monstercat (previously Monstercat Media) is an EDM record label based out of Vancouver, Canada.[1] Mike Darlington, CEO,[2][3] and Ari Paunonen, COO, founded Monstercat in July 2011.[1]

Unlike other labels that sign artists to exclusive label deals, Monstercat signs their artists on a per-track basis, giving them full copyright to a song while still giving the artist freedom to release other productions where they see fit.[4] Darlington and Paunonen created compilation albums to provide artists with a method of releasing their music and attempt to lessen the competitiveness between them.[5]

History

Founding

In July 2011, Mike Darlington (CEO) and Ari Paunonen created Monstercat as a YouTube channel.[1] and Paunonen's friends to share and promote their music.[1][2][6]

Milestones

  • The first single on the label was Dubstep Killed Rock 'n' Roll by Ephixa which was released on July 4, 2011.
  • In December 2011, Monstercat signed Krewella,[1][2][6] an American electronic dance music group from Chicago, Illinois; Killin' It being their first original song released by a label.[2][7] Krewella later became an internationally recognised name, and brought attention to the growing label.
  • In June of 2014, Monstercat reached one million record sales. [8]
  • January 30, 2017, after the release of Saving Light, it has reached #1 on the Best of Trance List on Beatport; furthermore, reaching #1 across multiple digital stores. This has become the first Trance song to do this since over a decade ago. Because of the popularity of this song and having a large audience to Monstercat, Trance was confirmed/deemed to be revived. Sequentially, on the very last "A State of Trance" show of 2017, Saving Light was crowned as the Anthem of 2017, giving the song the Anthem status.
  • As of July 22, 2018, the Uncaged YouTube channel Mike Darlington and Ari Paunonen founded back in 2011 has grown to 6.9 million subscribers. The channel currently ranks 468th for total number of subscribers. [9][10]
  • As of July 22, 2018, the Instinct YouTube channel Mike Darlington founded in 2018 has grown to 139,600 subscribers. Still a fresh channel, it currently ranks 61,875th for total number of subscribers. The channel reached more than 40,000 subscribers before it's first released song, Didrick's Ready To Fly featuring Owl City's Adam Young on January 9, 2018. [11][12]

Release Schedule

Originally, Monstercat released three new tracks per week on Mondays, Wednesdays, and Fridays with an hour-long podcast every Tuesday (entitled Call of the Wild, previously Monstercat Podcast). After thirty original singles, Monstercat unveiled a major collaboration of veteran Monstercat artists - these 31 songs and an album mix are then made into a compilation album.

Recently, with the inclusion of Monstercat Instinct, Monstercat uploads songs for Uncaged on Mondays and Thursdays, Instinct on Tuesdays and Fridays, and Call of the Wild is released every Wednesday. The number of songs released on a compilation album this year is 40 per album.

Monstercat released compilations numbering 001 through 030 from 2011 - 2017. In 2017, Monstercat changed the format of the compilation to Monstercat Uncaged, and in 2018 they included Monstercat Instinct.

External Links

References

  1. ↑ 1.0 1.1 1.2 1.3 1.4 Line Abrahamian (February 2014). "Mike Darlington: Channeling his inner Monstercat". DJ Magazine Canada. Retrieved 26 May 2014.
  2. ↑ 2.0 2.1 2.2 2.3 "Monstercat CEO – Mike Darlington". The FrontLiner. 8 November 2013. Retrieved 26 May 2014.
  3. ↑ "Behind the Beat: Hellberg Interview". Only the Beat. 11 April 2013. Retrieved 26 May 2014.
  4. ↑ Template:Citeweb
  5. ↑ Bob Vrbanac (17 September 2013). "Thinking of the possibilities". Waterloo Chronicle. Retrieved 26 May 2014.
  6. ↑ 6.0 6.1 Chelsea Perry (10 March 2014). "Monstercat CEO Mike Darlington". NoisePorn. Retrieved 26 May 2014.
  7. ↑ Luis Gomez (12 November 2013). "Krewella returning home feeling 'Alive'". Chicago Tribune. Retrieved 26 May 2014.
  8. ↑ Template:Citeweb
  9. ↑ https://www.youtube.com/user/MonstercatMedia
  10. ↑ https://socialblade.com/youtube/user/monstercatmedia
  11. ↑ https://www.youtube.com/channel/UCp8OOssjSjGZRVYK6zWbNLg
  12. ↑ https://socialblade.com/youtube/channel/UCp8OOssjSjGZRVYK6zWbNLg
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