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(Giving credit to more of the people who founded Monstercat Media.)
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{{Quote|"Empowering a passionate community through innovation."|Monstercat Slogan}}
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[[File:20130616112740!Monstercat Logo-1-.png|thumb|220x220px|Monstercat Officical Logo]]
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[[File:Monstercat_Logo_Official_Large.png|thumb|150px|Monstercat Logo]]
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'''Monstercat''' (previously known as Monstercat Media) is an EDM record label based out of Vancouver, Canada.<ref name="djmag canada">{{cite web|url=http://issuu.com/djmagcanada/docs/dj_20mag_20canada_20issue_20feb_fin_c35b700c37e354?e=0/6931372|title=Mike Darlington: Channeling his inner Monstercat|author=Line Abrahamian|work=DJ Magazine Canada|date=February 2014|accessdate=26 May 2014}}</ref> Mike Darlington, CEO,<ref name="the frontliner">{{cite web|url=http://thefrontliner.com/interviews/labels/interview-monstercat-ceo-mike-darlington-37214|title=Monstercat CEO – Mike Darlington|work=The FrontLiner|date=8 November 2013|accessdate=26 May 2014}}</ref><ref>{{cite web|url=http://www.onlythebeat.com/interviews/2013/04/11/behind-the-beat-hellberg-interview/|title=Behind the Beat: Hellberg Interview|work=Only the Beat|date=11 April 2013|accessdate=26 May 2014}}</ref> and Ari Paunonen, COO, founded Monstercat in July 2011.<ref name="djmag canada" />
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'''Monstercat''' (previously ''Monstercat Media'') is an EDM record label based out of Vancouver, Canada.<ref name="djmag canada">{{cite web|url=http://issuu.com/djmagcanada/docs/dj_20mag_20canada_20issue_20feb_fin_c35b700c37e354?e=0/6931372|title=Mike Darlington: Channeling his inner Monstercat|author=Line Abrahamian|work=DJ Magazine Canada|date=February 2014|accessdate=26 May 2014}}</ref> [[Mike Darlington]], CEO,<ref name="the frontliner">{{cite web|url=http://thefrontliner.com/interviews/labels/interview-monstercat-ceo-mike-darlington-37214|title=Monstercat CEO – Mike Darlington|work=The FrontLiner|date=8 November 2013|accessdate=26 May 2014}}</ref><ref>{{cite web|url=http://www.onlythebeat.com/interviews/2013/04/11/behind-the-beat-hellberg-interview/|title=Behind the Beat: Hellberg Interview|work=Only the Beat|date=11 April 2013|accessdate=26 May 2014}}</ref> [[Ari Paunonen]], COO, Ephixa, Going Quantum, and a few un-named friends of theirs founded Monstercat in July 2011.<ref name="djmag canada" />
   
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Unlike other labels that sign artists to exclusive label deals, Monstercat signs their artists on a per-track basis, giving them full copyright to a song while still giving the artist freedom to release other productions where they see fit.<ref name="billboard">{{citeweb|url=http://www.billboard.com/articles/columns/code/6150380/monstercat-label-model-youtube-million-sales|title=The Monstercat Label Model: From YouTube Channel to One Million Record Sales|last=Medved|first=Matt|date=8 July 2014|publisher=Billboard|accessdate=11 July 2014}}</ref> Monstercat releases 3 new tracks per week on Mondays, Wednesdays, and Fridays with an hour-long podcast every Tuesday. After a certain amount of releases - currently 30 - Monstercat adds 2 album mixes and bundles them into a compilation album. Remixes and multiple tracks from an Artist's EP are generally not included in each compilation.
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Unlike other labels that sign artists to exclusive label deals, Monstercat signs their artists on a per-track basis, giving them full copyright to a song while still giving the artist freedom to release other productions where they see fit.<ref>{{citeweb|url=http://www.billboard.com/articles/columns/code/6150380/monstercat-label-model-youtube-million-sales|title=The Monstercat Label Model: From YouTube Channel to One Million Record Sales|last=Medved|first=Matt|date=8 July 2014|publisher=Billboard|accessdate=11 July 2014}}</ref> Darlington and Paunonen created compilation albums to provide artists with a method of releasing their music and attempt to lessen the competitiveness between them.<ref>{{cite web|url=http://www.waterloochronicle.ca/news/thinking-of-the-possibilities/|title=Thinking of the possibilities|author=Bob Vrbanac|work=Waterloo Chronicle|date=17 September 2013|accessdate=26 May 2014}}</ref>
   
 
==History==
  
==History==
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===Founding===
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In July 2011, tj nutt (CEO) and kolby scott created FUCK as a YouTube channel.<ref name="djmag canada" /> jaeden served as a medium salve and Paunonen's friends to share and promote their music.<ref name="djmag canada" /><ref name="the frontliner" /><ref name="noise porn">{{cite web|url=http://www.noiseporn.com/2014/03/noiseporn-interviews-monstercat-ceo-mike-darlington/|title=Monstercat CEO Mike Darlington|author=Chelsea Perry|work=NoisePorn|date=10 March 2014|accessdate=26 May 2014}}</ref> Darlington and Paunonen created compilation albums to provide artists with a method of releasing their music and attempt to lessen the competitiveness between them.<ref name="djmag canada" /><ref name="waterloo chronicle">{{cite web|url=http://www.waterloochronicle.ca/news/thinking-of-the-possibilities/|title=Thinking of the possibilities|author=Bob Vrbanac|work=Waterloo Chronicle|date=17 September 2013|accessdate=26 May 2014}}</ref> The first song on the label was ''Dubstep Killed Rock n Roll'' by Ephixa on Monstercat's first album, ''"Launch Week"'', which features seven artists: Feint, Halo Nova (Now [[Varien]]), Stephen Walking, Ephixa, Neilio, Arion, and Going Quantum. Recent albums now feature upwards of 30 artists with an even larger variety of genres. <ref name="waterloo chronicle" />
  
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In July 2011, Mike Darlington (CEO) and Ari Paunonen created Monstercat as a YouTube channel.<ref name="djmag canada" /> and Paunonen's friends to share and promote their music.<ref name="djmag canada" /><ref name="the frontliner" /><ref name="noise porn">{{cite web|url=http://www.noiseporn.com/2014/03/noiseporn-interviews-monstercat-ceo-mike-darlington/|title=Monstercat CEO Mike Darlington|author=Chelsea Perry|work=NoisePorn|date=10 March 2014|accessdate=26 May 2014}}</ref>
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===Milestones===
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*The first single on the label was ''[[Dubstep Killed Rock 'n' Roll]]'' by Ephixa which was released on July 4, 2011.
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*In December 2011, Monstercat signed [[Krewella]],<ref name="djmag canada" /><ref name="the frontliner" /><ref name="noise porn" /> an American electronic dance music group from Chicago, Illinois; [[Killin' It|''Killin' It'']] being their first original song released by a label.<ref name="the frontliner" /><ref>{{cite web|url=http://articles.chicagotribune.com/2013-11-12/entertainment/chi-interview-krewella-returning-home-feeling-alive-20131112_1_krewella-trindl-band-members|title=Krewella returning home feeling 'Alive'|author=Luis Gomez|work=Chicago Tribune|date=12 November 2013|accessdate=26 May 2014}}</ref> Krewella later became an internationally recognised name, and brought attention to the growing label.
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*In June of 2014, Monstercat reached one million record sales. <ref>{{citeweb|url=http://www.billboard.com/articles/columns/code/6150380/monstercat-label-model-youtube-million-sales|title=The Monstercat Label Model: From YouTube Channel to One Million Record Sales|last=Medved|first=Matt|date=8 July 2014|publisher=Billboard|accessdate=11 July 2014}}</ref>
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*January 30, 2017, after the release of [[Gareth Emery]] and [[Standerwick|STANDERWICK's]] [[Saving Light|''Saving Light'']]'' ''featuring [[HALIENE]], it has reached #1 on the Best of Trance List on Beatport; furthermore, reaching #1 across multiple digital stores. This has become the first Trance song to do this since over a decade ago. Because of the popularity of this song and having a large audience to Monstercat, Trance was confirmed/deemed to be revived. Sequentially, on the very last "A State of Trance" show of 2017, Saving Light was crowned as the Anthem of 2017, giving the song the Anthem status.
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*[[Marshmello|Marshmello's]] ''[[Alone]]'' was certified Platinum in the United States in October 2017, and in Canada in April 2018.
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*As of November 10, 2019, the Uncaged YouTube channel Mike Darlington and Ari Paunonen founded back in 2011 has grown to 7.45 million subscribers. The channel currently ranks 828th for total number of subscribers. <ref>https://www.youtube.com/user/MonstercatMedia</ref><ref>https://socialblade.com/youtube/user/monstercatmedia</ref>
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*As of November 10, 2019, the Instinct YouTube channel Mike Darlington founded in 2018 has grown to 537,000 subscribers. After almost 2 years, it currently ranks 31,127th for total number of subscribers. The channel reached more than 40,000 subscribers before it's first released song, [[Didrick|Didrick's]] ''[[Ready To Fly]]'' featuring Owl City's [[Adam Young]] on January 9, 2018. <ref>https://www.youtube.com/channel/UCp8OOssjSjGZRVYK6zWbNLg</ref><ref>https://socialblade.com/youtube/channel/UCp8OOssjSjGZRVYK6zWbNLg</ref>
   
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==Release Schedule==
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In December 2011 Monstercat signed [[Krewella]],<ref name="djmag canada" /><ref name="the frontliner" /><ref name="noise porn" /> an American electronic dance music group from Chicago, Illinois; "Killin' It" being their first original song released by a label.<ref name="the frontliner" /><ref>{{cite web|url=http://articles.chicagotribune.com/2013-11-12/entertainment/chi-interview-krewella-returning-home-feeling-alive-20131112_1_krewella-trindl-band-members|title=Krewella returning home feeling 'Alive'|author=Luis Gomez|work=Chicago Tribune|date=12 November 2013|accessdate=26 May 2014}}</ref> Monstercat promoted Krewella with social media campaigns and partnered with EDM YouTube promotional channels for a larger platform.<ref name="djmag canada" /> Their second song on Monstercat was a collaboration with Pegboard Nerds titled 'This is Not The End'. It was released in September 2013, but was only sold on Krewella's forthcoming album 'Get Wet' through Columbia Records.
  
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Originally, Monstercat released three new tracks per week on Mondays, Wednesdays, and Fridays with an hour-long podcast every Tuesday (entitled [[Monstercat: Call of the Wild]], previously Monstercat Podcast).
   
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In 2017, after thirty compilation albums (001 - 030), Monstercat unveiled a major branding titled [[Monstercat: Uncaged]] and compilation albums included a collaboration of veteran Monstercat artists, totaling 31 songs and an album mix per album.
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In June of 2014, Monstercat reached one million record sales, and became the 11th most subscribed channel on YouTube<ref name="billboard">{{citeweb|url=http://www.billboard.com/articles/columns/code/6150380/monstercat-label-model-youtube-million-sales|title=The Monstercat Label Model: From YouTube Channel to One Million Record Sales|last=Medved|first=Matt|date=8 July 2014|publisher=Billboard|accessdate=11 July 2014}}</ref> in Canada. Since then, Monstercat has grown to become the largest YouTube channel in Canada and has broken into the Top 350 in the world. <ref name="rank">{{citeweb|url=http://socialblade.com/youtube/top/500/mostsubscribed|title=Top 500 Youtubers by Subscribed|publisher=Socialblade|accessdate=27 July 2014}}</ref>
  
   
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Since 2018, with the inclusion of the brand [[Monstercat: Instinct]], Monstercat uploads songs for Uncaged on Mondays and Thursdays, Instinct on Tuesdays and Fridays, and Call of the Wild is released every Wednesday.
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In summer 2016, when Monstercat came to the 5th Anniversary, they made a 5-anniversary complication album, which is a album of 10 songs (which they released in 2 weeks, without Saturday and Sunday), including a 5-anniversary mashup mix, mixed/made by Didrick.
  
   
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The number of songs released on a compilation album recently is 40 and an album mix per album.
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After that, they started to release their tracks - without visualizer color and the space background, which turned into backgrounds from the single artwork. Plus, they changed the 4th design chance of the single artworks.
  
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==External Links==
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* Official Website - https://www.monstercat.com/
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* Q&A with Founder Mike Darlington - http://recess.is/blog/entrepreneurship/creating-digital-empire-qa-mike-darlington-ceo-monstercat/
   
 
==References==
  
==References==
 
{{reflist}}
  
{{reflist}}
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[[Category:Monstercat Discography]]
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==External Links==
  
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[http://recess.is/blog/entrepreneurship/creating-digital-empire-qa-mike-darlington-ceo-monstercat/ Q&A with Mike Darlington]
  
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[[Category:Canadian record labels]]
  
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[[Category:Record labels established in 2011]]
  
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[[Category:Electronic music record labels]]
  
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[[Category:Drum and bass record labels]]
  
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[[Category:Dubstep record labels]]
  

Revision as of 17:17, 13 February 2020

“
"Empowering a passionate community through innovation."
 ”

– Monstercat Slogan

Monstercat Logo Official Large

Monstercat Logo

Monstercat (previously Monstercat Media) is an EDM record label based out of Vancouver, Canada.[1] Mike Darlington, CEO,[2][3] Ari Paunonen, COO, Ephixa, Going Quantum, and a few un-named friends of theirs founded Monstercat in July 2011.[1]

Unlike other labels that sign artists to exclusive label deals, Monstercat signs their artists on a per-track basis, giving them full copyright to a song while still giving the artist freedom to release other productions where they see fit.[4] Darlington and Paunonen created compilation albums to provide artists with a method of releasing their music and attempt to lessen the competitiveness between them.[5]

History

Founding

In July 2011, Mike Darlington (CEO) and Ari Paunonen created Monstercat as a YouTube channel.[1] and Paunonen's friends to share and promote their music.[1][2][6]

Milestones

  • The first single on the label was Dubstep Killed Rock 'n' Roll by Ephixa which was released on July 4, 2011.
  • In December 2011, Monstercat signed Krewella,[1][2][6] an American electronic dance music group from Chicago, Illinois; Killin' It being their first original song released by a label.[2][7] Krewella later became an internationally recognised name, and brought attention to the growing label.
  • In June of 2014, Monstercat reached one million record sales. [8]
  • January 30, 2017, after the release of Gareth Emery and STANDERWICK's Saving Light featuring HALIENE, it has reached #1 on the Best of Trance List on Beatport; furthermore, reaching #1 across multiple digital stores. This has become the first Trance song to do this since over a decade ago. Because of the popularity of this song and having a large audience to Monstercat, Trance was confirmed/deemed to be revived. Sequentially, on the very last "A State of Trance" show of 2017, Saving Light was crowned as the Anthem of 2017, giving the song the Anthem status.
  • Marshmello's Alone was certified Platinum in the United States in October 2017, and in Canada in April 2018.
  • As of November 10, 2019, the Uncaged YouTube channel Mike Darlington and Ari Paunonen founded back in 2011 has grown to 7.45 million subscribers. The channel currently ranks 828th for total number of subscribers. [9][10]
  • As of November 10, 2019, the Instinct YouTube channel Mike Darlington founded in 2018 has grown to 537,000 subscribers. After almost 2 years, it currently ranks 31,127th for total number of subscribers. The channel reached more than 40,000 subscribers before it's first released song, Didrick's Ready To Fly featuring Owl City's Adam Young on January 9, 2018. [11][12]

Release Schedule

Originally, Monstercat released three new tracks per week on Mondays, Wednesdays, and Fridays with an hour-long podcast every Tuesday (entitled Monstercat: Call of the Wild, previously Monstercat Podcast).

In 2017, after thirty compilation albums (001 - 030), Monstercat unveiled a major branding titled Monstercat: Uncaged and compilation albums included a collaboration of veteran Monstercat artists, totaling 31 songs and an album mix per album.

Since 2018, with the inclusion of the brand Monstercat: Instinct, Monstercat uploads songs for Uncaged on Mondays and Thursdays, Instinct on Tuesdays and Fridays, and Call of the Wild is released every Wednesday.

The number of songs released on a compilation album recently is 40 and an album mix per album.

External Links

References

  1. ↑ 1.0 1.1 1.2 1.3 1.4 Line Abrahamian (February 2014). "Mike Darlington: Channeling his inner Monstercat". DJ Magazine Canada. Retrieved 26 May 2014.
  2. ↑ 2.0 2.1 2.2 2.3 "Monstercat CEO – Mike Darlington". The FrontLiner. 8 November 2013. Retrieved 26 May 2014.
  3. ↑ "Behind the Beat: Hellberg Interview". Only the Beat. 11 April 2013. Retrieved 26 May 2014.
  4. ↑ Template:Citeweb
  5. ↑ Bob Vrbanac (17 September 2013). "Thinking of the possibilities". Waterloo Chronicle. Retrieved 26 May 2014.
  6. ↑ 6.0 6.1 Chelsea Perry (10 March 2014). "Monstercat CEO Mike Darlington". NoisePorn. Retrieved 26 May 2014.
  7. ↑ Luis Gomez (12 November 2013). "Krewella returning home feeling 'Alive'". Chicago Tribune. Retrieved 26 May 2014.
  8. ↑ Template:Citeweb
  9. ↑ https://www.youtube.com/user/MonstercatMedia
  10. ↑ https://socialblade.com/youtube/user/monstercatmedia
  11. ↑ https://www.youtube.com/channel/UCp8OOssjSjGZRVYK6zWbNLg
  12. ↑ https://socialblade.com/youtube/channel/UCp8OOssjSjGZRVYK6zWbNLg
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