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"Empowering a passionate community through innovation."

– Monstercat Slogan

Monstercat Logo

Monstercat (previously Monstercat Media and MonstercatGaming[1]) is an EDM record label based out of Vancouver, Canada.[2] Mike Darlington (CEO),[3][4] Ari Paunonen (COO), Ephixa, Going Quantum, and a few un-named friends of theirs founded Monstercat in July 2011.[2]

Unlike other labels that sign artists to exclusive label deals, Monstercat signs their artists on a per-track basis, giving them full copyright to a song while still giving the artist freedom to release other productions where they see fit.[5] Darlington and Paunonen created compilation albums to provide artists with a method of releasing their music and attempt to lessen the competitiveness between them.[6]

History[]

Founding[]

In July 2011, Mike Darlington (CEO) and Ari Paunonen created Monstercat as a YouTube channel.[2] and Paunonen's friends to share and promote their music.[2][3][7]

Milestones[]

  • The first single on the label was Dubstep Killed Rock 'n' Roll by Ephixa which was released on July 4, 2011.
  • In December 2011, Monstercat signed Krewella,[2][3][7] an American electronic dance music group from Chicago, Illinois; Killin' It being their first original song released by a label.[3][8] Krewella later became an internationally recognised name, and brought attention to the growing label.
  • In June of 2014, Monstercat reached one million record sales. [9]
  • January 30, 2017, after the release of Gareth Emery and STANDERWICK's Saving Light featuring HALIENE, it has reached #1 on the Best of Trance List on Beatport; furthermore, reaching #1 across multiple digital stores. This has become the first Trance song to do this since over a decade ago. Because of the popularity of this song and having a large audience to Monstercat, Trance was confirmed/deemed to be revived. Sequentially, on the very last "A State of Trance" show of 2017, Saving Light was crowned as the Anthem of 2017, giving the song the Anthem status.
  • Marshmello's Alone was certified Platinum in the United States in October 2017, and in Canada in April 2018.
  • Mike Darlington and Ari Paunonen founded the Uncaged YouTube channel in 2011. As of November 24, 2020, it has grown to 7.55 million subscribers and at least 2.73 billion views. It's most watched video is Marshmello's Alone with 164 million views. [10][11]
  • Mike Darlington founded the Instinct YouTube channel in 2018. As of December 26, 2020, it has grown to 715,000 subscribers and at least 200 million views. The channel reached more than 40,000 subscribers before it's first released song, Didrick's Ready To Fly featuring Owl City's Adam Young on January 9, 2018. It's most watched video is Noisestorm's Crab Rave with 125 million views. [12][13]
  • Mike Darlington acquired the label Silk Music to create Monstercat's third brand, Monstercat Silk, in 2021.

Release Schedule[]

Originally, Monstercat released three new tracks per week on Mondays, Wednesdays, and Fridays with an hour-long podcast every Tuesday (entitled Monstercat: Call of the Wild, previously Monstercat Podcast).

In 2017, after thirty compilation albums (001 - 030), Monstercat unveiled a major branding titled Monstercat Uncaged and compilation albums included a collaboration of veteran Monstercat artists, totaling 31 songs and an album mix per album.

From 2018 to early 2021, with the inclusion of the brand Monstercat Instinct, Monstercat uploads songs for Uncaged on Mondays and Thursdays, Instinct on Tuesdays and Fridays, and Call of the Wild is released every Wednesday. On certain occasions, additional releases are uploaded on Wednesdays and Saturdays, consisting of remixes or special releases.

In 2021, with the inclusion of Monstercat Silk, Monstercat also uploads songs for Silk on Wednesdays and Fridays, and Silk Showcase streams right before Call of the Wild. Silk Sessions, a DJ session stream like Monstercat TV (MCTV) airs on Saturdays.

Recently, the number of songs released per compilation album is forty (40) and an album mix. It is unclear how compilations will be released with the inclusion of Silk until future releases of these compilations.

External Links[]

References[]

  1. "MonstercatGaming's Channel". Archived from the original on 07 December 2011.
  2. 2.0 2.1 2.2 2.3 2.4 Line Abrahamian (February 2014). "Mike Darlington: Channeling his inner Monstercat". DJ Magazine Canada. Retrieved 26 May 2014.
  3. 3.0 3.1 3.2 3.3 "Monstercat CEO – Mike Darlington". The FrontLiner. 8 November 2013. Retrieved 26 May 2014.
  4. "Behind the Beat: Hellberg Interview". Only the Beat. 11 April 2013. Retrieved 26 May 2014.
  5. Medved, Matt (8 July 2014). "The Monstercat Label Model: From YouTube Channel to One Million Record Sales". Billboard. Retrieved 11 July 2014.
  6. Bob Vrbanac (17 September 2013). "Thinking of the possibilities". Waterloo Chronicle. Retrieved 26 May 2014.
  7. 7.0 7.1 Chelsea Perry (10 March 2014). "Monstercat CEO Mike Darlington". NoisePorn. Retrieved 26 May 2014.
  8. Luis Gomez (12 November 2013). "Krewella returning home feeling 'Alive'". Chicago Tribune. Retrieved 26 May 2014.
  9. Medved, Matt (8 July 2014). "The Monstercat Label Model: From YouTube Channel to One Million Record Sales". Billboard. Retrieved 11 July 2014.
  10. https://www.youtube.com/user/MonstercatMedia
  11. https://socialblade.com/youtube/user/monstercatmedia
  12. https://www.youtube.com/c/monstercatinstinct
  13. https://socialblade.com/youtube/channel/UCp8OOssjSjGZRVYK6zWbNLg
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